The trend of online shopping is increasing day by day. Shortage of time and attractive offers are the two main factors boosting the online shopping stores these days. Books , Electronic items , accessories , apparels , movie tickets , insurance policies and booking air and rail tickets almost all the products that are available in the market can be purchased from online stores .Intact you can also book a car and a house online.
Online shopping is still not very popular in India but the rate is increasing from last 2 to 3years .After watching the advertisements of online stores on television consumers visit web sites but but they don’t do shopping . According to a survey conducted most people avoid doing transactions due to fear of online theft and some thinks that online stores are not reliable. This is a common phenomenon but slowly people will get used to it. Especially we are expecting a big change in the next generation .Online shopping is getting very popular among young folks.
Big Players like flipkart, jabong, myntra, homeshop, ebay are some popular online stores offering products with high discount .These stores are not just shopping stores but they are wholesalers that are selling their products like a retail store at wholesale price. They are not just offering discounts they provide a facility of retiring the product within 30 days if buying if found defective.